Sponsorship Opportunities
Become a Partner
Happy Valley Sports & Entertainment Alliance (HVSEA) connects brands with the events, experiences, and audiences driving Centre County’s growth. Through a portfolio-based partnership model, HVSEA delivers year-round visibility, curated activations, and measurable regional impact by aligning partners with high-profile sporting and entertainment events.
2025 HVSEA Impact
40+ Events Supported
40,000 Room Nights Generated
23,000 Athletes Welcomed
58,000 Spectators Entertained
11,000 Jobs Supported
$21M Direct Visitor Spending to Centre County
See Her Win Multi-Sport Festival
Hosted by the Happy Valley Sports & Entertainment Alliance in partnership with Teammates for Life, See Her Win is a celebration of girls’ athletics coming to Penn State University over Memorial Day Weekend 2026.
Designed for middle and high school athletes, this multi-sport festival brings teams from across the region together for a weekend of competition, camaraderie, and community. Beyond the games, the event highlights teamwork, leadership, and empowerment while championing girls who own their sport and their future.
From clinics and competitions to keynote speakers and celebrations, See Her Win will inspire athletes, families, and fans to connect, grow, and shine.
Hoppy Valley Brewers Fest
Antifragile Brewing Company, in collaboration with The Happy Valley Adventure Bureau and Happy Valley Sports & Entertainment Alliance is joining forces to host the Hoppy Valley Brewers Fest at Penn State University!
Hoppy Valley Brewers Fest will host an expected 75+ breweries from Pennsylvania and surrounding states, featuring a wide selection of beverages catering to every palate.
Past venues included both Beaver Stadium and Medlar Field, we’re gearing up for our 2026 announcement…stay tuned!
STate Games of America Opening Ceremony
State College, Pennsylvania, the home of Penn State University, is the next host for the State Games of America (SGA) in 2026! The Keystone State Games, Happy Valley Sports & Entertainment Alliance, Happy Valley Adventure Bureau, and Penn State University are thrilled to welcome all of the State Games athletes from across the country to compete in Happy Valley, PA.
The State Games of America is part of the National Congress of State Games (NCSG), a membership organization comprised of 30 Summer State Games and 10 Winter State Games organizations. The NCSG is a member of the United States Olympic Committee’s Multi Sport Organizational Council. The mission of the NCSG is to support State Games member organizations in the promotion of health, fitness and character building through multi-sport competitions and physical activities all across the USA.
