Centre County tourism strikes national sponsorship deal

Happy Valley is set to enter the national spotlight with a new partnership.

The Happy Valley Adventure Bureau (HVAB) and the Happy Valley Sports and Entertainment Alliance (HVSEA) announced a new deal with Bear National Gravel Team. The team competes in off-road gravel cycling races all across the country.

As part of the agreement, the HVAB’s logo will be featured front and center on the gravel team’s uniforms for three years. Eric Engelbarts, director of the HVSEA, hopes the national spotlight on the logo will get people already interested in gravel cycling to swing by Happy Valley.

“We came to find out our gravel roads in Centre County are some of the best in the world, Engelbarts said. “And in fact, where some of these large international events take place, we actually have better riding here.”