Happy Valley IRONMAN Brings $4.4 million in Economic Impact

STATE COLLEGE, Pa. (WTAJ) — In terms of cash, there might not be any sporting event that compares to a Penn State football weekend in Centre County, but the Happy Valley Ironman is giving football a run for its money.

“This event was worth just over $4.4 million in economic impact to our local area,” Happy Valley Sports and Entertainment Alliance Executive Director Eric Englebarts said.

The HVSEA used the Destinations International Event Impact Calculator to get the data. The triathlon was held for the first time in July, drawing large crowds and even larger amounts of business.