2026 HVAB Annual Marketing Summit, Register today!
The Happy Valley Adventure Bureau will host its Annual Marketing Summit on February 25, 2026, at the Penn Stater Hotel and Conference Center from 8:00 to 10:00 a.m. Doors open at 7:30 a.m., and a buffet breakfast will be available beginning at 7:45 a.m.
This event is intended for festival and event organizers, museum and attraction representatives, lodging and food and beverage teams, tourism grant applicants, and others interested in improving customer experience and tourism marketing efforts.
Attendees will hear from industry professionals and HVAB members who will share practical examples and strategies for strengthening marketing efforts and tourism offerings. The summit will also include a preview of HVAB’s destination marketing campaign and strategy for 2026.
The keynote speaker is Joe Veneto, Chief Experience Officer at the Veneto Collaboratory, who will discuss ways organizations can enhance experiences across events, attractions, and destinations.
The registration deadline is Wednesday, February 18, 2026.
Cost: $20 per person or $140 for a table of 8.