Turn Major Sporting Events Into New Customers for Your Business!
Calling All Centre County Businesses!
Want to get your name in front of major sporting events and thousands of athletes and families traveling into Happy Valley? Each year, premier competitions bring visitors who are eager to shop, dine, and explore everything Centre County has to offer.
The Happy Valley Sports and Entertainment Alliance works hand in hand with global brands and premier events, and we are on a mission to drive that visitor traffic directly into local businesses like yours.
In 2025, HVSEA supported more than 40 events that brought over 23,000 athletes and nearly 58,000 spectators from around the world to experience our region. Those visits generated more than 40,000 room nights, supported over 11,000 jobs, and delivered more than $21 million in direct visitor spending to Centre County.
And we are making 2026 even bigger. Just a few of the major events heading to our area include:
Rothrock by UTMB, May 16–17, 2026
PIAA Spring Sport Championship Festival, June 10–13, 2026
IRONMAN 70.3 PA Happy Valley North American Championship, June 14, 2026
State Games of America, July 24–August 2, 2026
Partner your brand with ours to incentivize visiting groups to shop and dine locally. Opportunities range from e-coupons and special offers to freebies or advertisements included in athlete welcome bags. We welcome businesses of all sizes and would love to have you involved in any capacity.
Interested in getting involved? Contact our Event Manager, Meghan Boyle, at MeghanB@HappyValley.com to learn more. Businesses seeking additional brand exposure are also encouraged to reach out to discuss sponsorship opportunities.